Qualitative research guides

A practical series for teams building research practices from scratch: question development, interview design, thematic analysis, and survey design.

Research Methods

Research Guide: Developing the Research Question

A practical framework for scoping a research question: covering methodology selection, concept definition, and operationalization, written for cross-functional Web3 teams.

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Research Methods

Research Guide: Conducting Qualitative Interviews

Step-by-step guide to collecting qualitative interview data: from building a causal model and selecting subjects to creating an interview schedule and transcribing sessions.

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Research Methods

Research Guide: Coding and Thematic Analysis

How to transform raw qualitative data into publishable findings using Braun & Clarke's thematic analysis framework: from initial coding through theme development.

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Research Methods

Research Guide: Survey Design

A guide to designing rigorous surveys: variable operationalization, open vs. closed questions, validity testing, and quantitative analysis of results.

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